NEW! 竞彩体育平台 by TapClicks - SEO + SEM Tools with Deeper Competitive Insights

GET STARTED FREE External Link Tap Click Logo Tap Click Logo

The 竞彩体育平台 Blog

We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.


Written by and published

竞彩体育平台 ’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. We’ve previously written on minimalist marketing reports , but this article will give a more detailed reporting walkthrough.

For example, what if your goal were to acquire new business? Try creating a prospect report using Report Builder. Creating a prospect report can be done much more quickly than you might think, especially if you use a previous report as a template  to save you time.

What is a prospect report?

A prospect report is, simply put, a report that you can give to a prospective client as part of your pitch for why they need your services as an SEO, digital marketer, social media manager or however else you might sell yourself.

These reports typically provide three types of data: baseline information, competitor information, and analysis. This guide will take you through the tools most useful for providing this information to a potential new client.

What to include in your report

All the data sources below don’t require client access, so you can quickly build a report by doing some quick research.

2019 Update: We’ve spent a lot of time creating an updated SEO Report guide that details a step-by-step process to making SEO specific reports. Prospect reports focus primarily on metrics available for a prospect, and not a client. If you already have the client, then read up on our newer post.

If you haven’t yet purchased 竞彩体育平台 Tools, our marketing report page details some of the offerings of the tool in brevity.

Site Auditor

竞彩体育平台 ’s Website Auditor can crawl any public website, and gives you valuable information about how to improve that prospective client’s website. As long as the crawling robot dispatched by 竞彩体育平台 can access the page, you can use that information in a report.

You can start Site Auditor for any Campaign by navigating to SEO > Site Auditor and clicking the Crawl button. If you think you may send a report to a new lead, start a crawl now, so you’ll be able to build a report later without waiting for data.

Site Performance/Competitor Manager

竞彩体育平台 provides two tools specifically designed to compare one website’s data against several others: Site Performance and Competitor Manager .

Site Performance is like Competitor Manager on steroids. While Competitor Manager gives valuable comparative information about backlinks, Alexa rank and other metrics, Site Performance compounds that information with data from Site Auditor to find opportunities for improvement.

Not sure who your competitors are? Use Site Finder to get a list of high-ranking websites for a keyword, along with the websites most frequently linking to them.

Research Central

Research Central is the hub for all domain and keyword research in 竞彩体育平台 . If you’re looking for baseline metrics for a website, this is where you’ll find them. For prospect reports, though, your best friend is the Quality section.

Quality allows you to create custom quality scores based on the criteria that you set. This means that you can create a set of variables, weight them based on how important you think they are, and 竞彩体育平台 will display a score based on that information. This lets you set a benchmark for a prospective client, which you can work to exceed with your marketing initiatives.

Backlink Explorer

Backlink Explorer is a great resource for link builders investigating the quality and quantity of backlinks for a website. Try searching the Fresh Index for backlinks created or discovered in the last 90 days for a domain to get a baseline for how many links are being built on average and how high-quality those links are.

Putting it all together

Once you have all of this data at your fingertips, it’s time to build the report in Report Builder . How you construct the report is entirely up to you, but be sure to take advantage of Sections as a organizational tool, as well as Text Summaries for providing your own analysis. You can even import your own table of data into a report.

Here’s an example of a prospect report, put together using a combination of the above tools.

View Example Prospect Report

Don’t be afraid to experiment! The data provided through 竞彩体育平台 is at your fingertips, use it well.

Marketing Reports Example - 竞彩体育平台 Tools

Marketing Reports

White Labeled and Branded Reports. Drag and Drop Editor. Automate your SEO, PPC, Social, Email, and Call Tracking Reporting.

体育电竞手机版入口 英雄联盟竞猜下注下载网 竞博电竞积分赛事 极速电竞直播安卓下载网站 英雄联盟竞猜排榜APP v2.0 pc加拿大28计划分析最稳网页